He starts his way off in the fashion field when he was 20 years old opening a research store that leads him to travel worldwide.
He begins designing some articles that immediately encounter great success, such that they propose him to design a real proper collection: his collaboration with prestigious companies allows him to express his image and style and consequently reach important agreements for the realization of his personal lines.

1989 he begins his retail project; the opening of a series of single brand shops and also the expansion abroad have lead the Massimo Rebecchi brand to be present in the most important fashion panorama cities.

1997 Massimo Rebecchi becomes a company, assuming the majority shares of the manufacturing company Virginia of Riccione that is located in an area of important professional and productive capacities.

1998 he makes his first appearance at the Milan fashion shows. His creations are also present at Tokyo shows.

2000 he inaugurates in Milan the new prestigious show room in Via Spartaco with press office and export office.

2009 expansion continues with the insertion on the Eastern markets, Russia particularly.

2010 penetrazione nel mercato cinese.